Target Market Analysis: What It Is and How To Make One Assignment

Assignment Task

Assignment 1

Discuss with your group and choose one of the following companies to Analyse: Arnott's . You will have to complete a Market and Target market analysis for the selected company. Your report must include the following:

• Introduction of the company and its
• Market landscape : market size, growth, key competitors, Use appropriate frameworks to establish a better understanding of the landscape,
• Target Market Understanding . Discuss consumers and how the market is Recommend which segment the company should concentrate their attention on. You can use the Consumer Fingerprinting or Persona templates to summarise and showcase the recommended segment.
• Current Competitors' Offerings and Gap in the market . Discuss potential gaps in the market and identify key attributes that the target consumers are looking for .
• Product Ideas . Leading in from the previous section, build the case for product ideas in the What do consumers need that is currently not available in the market?
• Product Concepts . Craft two product concepts to take forward into possible development (include visuals of the concept). These product concepts must build on the need/benefit consumers are looking for and identify the possible form and technology (The report can make assumptions on technology where applicable, but you must clearly and explicitly state these assumptions in a footnote).

This Assignment is already done second assignment has to be based on this on

Assignment 2

he product ideas must be evaluated and streamlined to finalise viable product development and launch plan in this follow-up report. Here, you need to display your understanding of the innovation process and develop a cohesive strategy for launch. The specific sections will be:

• Synopsis from Report Key findings, conclusions, and summary of product concepts from Report 1.
• Final Product Idea . Describe the final product concept ( core, expected and augmented layers)
• Product Development Plan . Including product testing recommendations and compliance analysis (list of possible compliance issues that need to be addressed)
• Sales Forecast . Present an estimation of a sales forecast for your recommended It does not need to be 100?curate, but your numbers need to be justified, e., detail the rationale behind the numbers.
• Marketing Plan . Present the Launch plan for your recommended
• Launch Evaluation / Plan . Recommend Post Launch Intervention plan and include metrics for post-launch
• Recommendations . Recommend future (2-5 years) strategy for the

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