Target Market Segments & It's Service Concept - Business Organisation Assignment Help

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Business Organisation Assignment Help

Task: Many organisations face choices regarding the types of services they wish to offer and to whom, and the operational procedures they employ. Frameworks are sometimes used to assist in these decisions. Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide an overview of your organisation, its ‘target market segments’ and its ‘service concept’. In addition to the above, the following questions should be addressed: 1. Outline your core and peripheral services that make up the bundle of services you will offer to your customers. 2. Provide a description of the proposed services-cape. Note that although this is relevant to Part B, it will provide substance to your overview. 3. The service sector is now a key generator of economic prosperity in many countries. However, changes in the context in which businesses operate are having an impact on their ability to provide this economic wealth. Using newspaper articles (print or online) written in the past five years, identify three current issues that would impact on your specific organisation. You will need to include these with your assignment submission. 4. Using a range of sources of information, including both media articles and academic literature as supporting evidence, identify and evaluate four factors that you think will impact on your business in the future.