Target Marketing Strategies - Marketing Assignment Help

Assignment Task

In this section you need to succinctly identify your target market, provide a consumer profile and the positioning statement from Assessment 3. The purpose of the background is so that the marker has the target market, consumer profile and positioning statement in front of them and can see that your strategies align with them. You do not need to reference Assessment 3, but you do need to reference any sources of information you used for that information.

Promotional Tool 1. For each tool you need to explain why the tool has been selected, how it will be used and how its use relates to the market offering, target market, positioning, the other promotion tools, the other marketing mix elements beyond promotion and the overall objectives of your client. Think about the following for each tool chosen (x 3 – for each tool).

The aspect of theory relates to what the promotional tool is and why it is appropriate for it to be used. For example, if you select advertising as one of the tools – what is advertising and why should your client use it in terms of how it relates to its market offering, target market, positioning, Your client’s objectives (specifically point 3 from p. 6 of the Assessment Guidelines), the IMC plan and the other marketing mix elements beyond promotion? It is about how you justify this tool’s use in this situation.

You then need to apply the tool and explain how it should actually be used. The aspect of strategy depends on which promotional tool you are recommending and how you are going to use it. It is expected that you would address 1 or 2 strategies for each tool recommend. For example, if you select advertising as one of the tools you could address message and media strategies, for PR it could be message and vehicle strategies, personal selling could consider things like remuneration and CRM strategies, and so on. And please be specific.

If you recommend advertising, for example, what type of appeal will you use? Will a spokesperson be used? What media? If print, what specific publication? And the same for the other tools recommended. Finally, you need to propose a way to measure the success, or otherwise, of the tool’s use. You need to present a marketing analytic/metric that can be used to measure the effectiveness of your proposed use of each tool.

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