Highlights
Questions
Expand and complete your Assignment 1 to become a complete business idea proposal. Your proposal should include the content of the Assignment
The proposal should contain the following sections and subsections
1. Executive Summary
2. Market analysis
a. Industry’s description and outlook
b. SWOT analysis [new added]
c. Target market
3. Product/Services
a. Product description
b. Benefit and customer value/uniqueness
4. Organizational Structure
a. Organizational chart and description of each function
b. Operational setup
5. Marketing
a. Competitive strategy
b. Marketing strategy
6. Financial
a. Projected 3 years cashflow
b. Projected 3 years profit and loss
7. Conclusion
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