Technical and Digital Skills and Enhance Communication Skills - Management Assignment Help

Assignment Task

Introduction:

• From the period of 14th December 2020 to 20th December 2021, I embarked on my university work placement. On the job with Channel Nines film crew, shooting for a season thriller called Under Investigation, presented by Elizabeth Hayes and filming occurring at the Carrageworks building in Redfern. My workplace learning aimed to achieve career development, boost employability skills and foster academic learning into the experience. Contemporary issues within the industry included audience fragmentation within the media, multiculturalism within Australian workplace and workplace discrimination followed by crisis communication within the media. I was able to learn strong technical and digital skills and enhance communication skills whilst accepting there was room for improvement in communion skills based on feedback.
• Overview of Work Placement:
• According to (Smith et al, 2009) career development learning needs to be a vehicle for maximising the contribution of work related learning to the student experience. (p.3). From this article, I took particular care to focus my placement around:
• Career development
• Workplace learning
• Employability skills
• Responsibilities:
• Reading and following the brief, a five-day plan, outlined by producer Simon Heath. It contained a list of the workers, contractors etc.
• Understanding and following a code of conduct had a list of rules including not using mobile phones inside, not uploading things to Social Media before the first episode was released, consequences, etc. My role was to assist:
• Assist the film crew (lead by tribal Apes owner and producer Lawrence Lim) in setting up cameras and tripods in strategic locations and relocating them when required.
• To assist the sound production manager (a contractor of Channel 9 called Joel) in setting up time codes attached to the recording devices. Which controlled the sound from the panel desk to the editing computers.
• Sit in on meetings and take coffee orders. During these meeting I learnt about how issues were to be addressed and how production logistics and reputational risks and media laws around these would be controlled.
• Meet with Elizabeth Hayes and sound producer Joel about details of how she would like her microphones set up and what areas around her body the microphones needed to be places, so they could be hidden. These microphones would be hidden by the camera.
• Control the slate, which indicated which scene and episode was about to be filmed as well as the time of day, used for editing purposed.
• The slate
• Tasks, employability skill, workplace learning and career development:
• I gained an insight into lighting and logistics of positioning of stage. I also gained an insight into reputation and brand damage and responsibility of the media when focusing heavily on someone as well as the do’s and don’ts’ around privacy and reputation damage.
• Employability skills I learnt on the day were stage design and set up, audio control and the importance of reputation for an organisation that the media need to be aware of prior to shooting.
• Workplace learning and employability skills over the last two days was learning about Adobe Premier Pro, which the editing manager introduced me to and technical skills as well as preactical skills in setting cameras up. As part of career development, I installed premier pro on my computer ready to learn how to use. I find learning about this program conducive to career development. I also learnt the importance of a slate in filming.
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• Slating for a freelance cameramen Editing desk with Premier pro
• Reflection:
• Strengths gained on set with Under Investigation:
• Technical skills including learning how to use Adobe Premier Pro editing, set up cameras, use a slate and use an audio timing code.
• Practical skills including how to set up cameras, set up audio and sound.
• Some communication skills including following attention to detail.
• Networking skills including being invited to two Facebook pages for further paid work and Fox Studio bar for a beer with the crew after. I made come connections here.
• Employability skills, including an overview the tasks required to be a Runner and practical skills such as setting up, editing and using sound on a computer.
• Learning about the entry level position on a film set called a “Runner”
• Social skills enhanced by being invited back to the Fox Studio Bar for a beer with Tribal Apes members and invited back to future sets by keeping in touch on Facebook.
• Weaknesses identified on set with Under Investigation:
• Interrupting key meetings. Not realising they were in a meeting to ask for jobs.
• Clumsiness by letting the slate drop loudly and entering the room loudly causing the whole scene to be cancelled and redone.
• Nervousness at the start not an uncertainty in formality in how I speak. This improved with experience.
• Contemporary Issues within the Industry:
• Audience Fragmentation:
• Before engaging in the placement, I researched key contemporary issues, prevailing in the Australian media landscape. In the event should one or more of these following media related issues erupted at work, I would be prepared to respond. According to McNamara, (2018) most developed counties across the world are seeking to make service delivery and public communication digital by default (para.2). McNamara (2018) further outlines that major changes in media and information consumption are occurring as a result of the internet which are showing changing consumption habits (para.2).
• The media change and challenges are reflected by Bergstorm (2019) who highlights the problem with these changes are the mass media audience been split. (para. 7). Bergstorm (2019) refers to this as ‘audience fragmentation’(para.7). This is further defined by (Oxford Reference, n.d., para.1) as the breakup and dispersal of the mass media audience due to the shift to digital media from traditional media. Further problems in audience fragmentation are outlined in Mcnamara (2018) who states that these technological, social, cultural and political shifts are coalescing to create disrupting change (para.3).
• It is outlined by Bergstorn (2019) that is the past, a story presented into mainstream media, was a hot topic amongst the public, however a digital shift introducing more variety in media outlets and ease of access is changing the populations exposure to media. (para. 7). This concept is identified as “media proliferation which is changing how mainstream media targets messages to audience” (Reverso Dictionary, 2000, para.1). According to (McNamara, 2018, para. 3) communication professionals need to acquire new knowledge, skills, abilities, competencies and capabilities to fulfil their roles in the future.
• Both sources highlight that the notion of media proliferation as a means to address the issue of audience fragmentation in which examples of media proliferation were adopted by Channel 9, in their delivery stage of under investigation. On Monday the 24th December, 2020, I was involved with Channel 9 and Tribal Apes design and development stage of their media production, Under Investigation. This was the first day of filming and setting up a room for the shooting to take place.
• In the design stage, I was required to sit in on a meeting at the Carriage Works building and take coffee orders for members of Channel 9 and tribal apes. A meeting was held discussing the likely target audience, who would view the program, the times that it would be aired when the show was released in February 2021, major competing programs aired at the same time. If these times would be prime times for their target audience and what should be included in the advertisement shoots.
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• Source: Gasper, (2021, para. 8)
• One skill that Macnamara, (2018) highlights that is emerging is media pitching and written communication. (para.5). Both these new skills required were evident in my internship with Channel 9 as representatives from a magazine company called Mediaweek, Nine For Brands, Media Release, 9nbn and Mumbrella came to Carrageworks gain information about the new series. Other media companies that could not attend Monday afternoons session were given media releases .Workplace Discrimination:
• Multiculturism in Australia is a concept I am aware of. It is outlined that multiculturalism is a reality in Australian society and the rate is expected to grow. (Australian Human Rights Commission, 2016, para 1). Issues around multiculturalism at work are reflected though Martin (2014) who states that “cultural diverse workers have different opinions, thoughts, beliefs” etc. (para.2). Martin (2014) continues to outline that on a hidden iceberg, culture, religion and politics may arise at work over time (para.2). Martin (2014) believes that when culturally diverse workers are placed in a group with mutual effort and collaboration differences of opinions can affect unity, giving the example of a Japanese and American disagreeing over Pearl Harbour.
• I found myself in a similar situation at work on Thursday the 17th December, 2020 when a freelancer Filmer, contracted by Channel 9, who was Vietnamese explained to fellow colleges who were on morning tea break, when the Vietnamese new year occurred and where in Sydney it was celebrated. When a fellow college who had entered the room after the conversation was held, he asked “what have I missed? Another colleague responded “We were just talking about the Chinese New Year and how it falls on a different day then the normal new year.” The Vietnamese appeared offended and corrected the other worker saying it was the Vietnamese new year and it was the normal new year. The Vietnamese worker was offended and left the room.
• Whilst this incident was not followed up on, further research highlighted by (Quang 2017, para 1) a war in 1979 where China invaded the Southern Vietnam boarder claiming tens of thousands of lives. This highlights bad relations between the two peoples that may be unknown in Australia. This indicates that it would be more culturally competent to refer to it as the Lunar New year, in this instance.
• Language barriers was an issue that I struggled with during my internship with Channel 9. Some people from different nationalities who spoke English as their second language were difficult to understand. I also found that I was having to repeat myself to others who did not understand what I was saying. According to (Habas, 2020) Communication is key to managing an efficient workforce, however in reality you have to clarify or rephrase to ensure comprehension (para 1). (Habas, 2020) explains that employees can be better communicators. Tips outlined are:
• Avoid too many pronouns in sentences (him, her)
• Avoid multitasking when listening or giving communication
• Do not use idioms
• Look for cues such as pointing to stages or toilets.
• It is described by (FFECA, 2015) 46% of Australia’s population is either born overseas or has one overseas parent. A benefit of this is further highlighted in (FFECA, 2015) who states that there is strong evidence that points to the effectiveness of a culturally diverse workforce. (FFECA, 2015) in its conclusion, recommend that policies and procedures need to be put in place to remove discrimination and workplace bullying. I am in support of this. A small incident that occurred on Friday the 18th/ 12/2020, at 10:00am was an audio technician was struggling to understand a freelancer Asian woman and kept asking her to repeat her instructions. After minutes of conversation, the audio technician yelled, “I can not understand her” mixed in with inappropriate language. I felt that was unprofessional and offensive which supports FFECA’s article in support of having policies and producers and perhaps a training day where everyone is encouraged to slow down their talking, engage in better active listening and learn better communication cues.
• Conclusion:
• Based on feedback, I accept that some communication skills need to be enhanced. Employability skills including technical and practical skills were learnt on this placement. Contemporary issues in the placement were defiantly experienced such as a multicultural clash, examples of audience fragmenting and management of a potential issue, identified on Monday afternoon’s meeting, before it because a crisis. Learning about these issues at Charles Sturt University and being aware of them, defiantly helped my interactive an awareness skill on the job.

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