Highlights
1. Coursework Brief: Students will learn how to tell the difference between a wonderful piece of technology (e.g. Artificial Intelligence, Block Chain, Robotics) and a good scalable business opportunity. The assessment is not about ‘inventing’ a new piece of technology from scratch or incrementally improving an existing technology. It is also not about simply ‘proposing’ an app idea. An app is not necessarily a business or start-up idea; the technical knowledge and expertise needed for a successful app goes even way beyond the capabilities of a few coders with basic programming experience.
The following basic steps are recommended for identifying and analyzing an opportunity:
-Identify potential opportunities. Combine your own personal experiences and creativity with external forecasts and trend analysis. How is the world changing with respect to new technologies? What is the impact of globalization on current solutions? What new requirements will those changes produce? Recent media articles on trends are often a good place to start. Additionally, you may want to look through university departments in health, nutrition and engineering for e.g. and identify new technologies that have been developed at the University.
-Define your purpose and objectives. Identify your most promising opportunity, being careful to discriminate between an interesting technological idea and a viable market opportunity. Prepare an outline which will help you to determine what types of data and information you need to demonstrate the attractiveness of your chosen opportunity.
-Gather data from primary sources. It is crucial for you to obtain data from primary sources. Potential investors will place more trust in well conducted primary research than in stacks of data from secondary sources. There is simply no substitute for talking to potential customers from the target market in order to validate the opportunity you have identified. Consequently, we prefer that you spend time gathering data from primary, not just secondary, sources.
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