Technology Transfer - International Marketing - Home Government - Report Writing Assessment Answer

Technology Transfer - International Marketing - Home Government - Report Writing Assessment Answer

Assessment Task:

Managing Innovation & Technology Transfer Summative Assessment. 
You are to write an analytical report of about 3500 words on any TWO successful innovative businesses from any TWO different countries and why these are successful. In your report, you must take into consideration both the internal and external factors that posed challenges and opportunities to the respective business. The factors that need to be analyzed include but are not restricted to: 

 1. The role played by the primary movers of the business 2. The role played by the technology eco-system of the home country 3. The role played by technology transfer 4. The role played by the home government 5. The role played by supporting and complementary industries 6. The role played by the then prevailing market conditions and unsatisfied consumer wants  7. The role played by domestic and international marketing 8. The role played by “competing” products to speed the growth of the business 9. The managerial aspects of the business 10. The lessons that can be learned from these two success stories in innovation In your report, you should point out differences in the approach taken by the key movers of the two businesses and the differences in the environment which may have directed the movers to act and respond in different ways. You should conclude with a theory about being innovative and successful in business. 

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