Telecommunications Industry Churn Case Study, Customer - IT Assignment Help

Assignment Task

Scenario: Telecommunications Churn 
In the telecommunications industry, customers can choose from multiple service providers  and actively switch from one provider to another. Customer “churn” is defined as the  percentage of customers who stopped using a provider’s product or service during a certain  time frame. In this highly competitive market, some telecommunications industries can  experience average annual churn rates as high as 25 percent. Given that it costs 10 times  more to acquire a new customer than to retain an existing one, customer retention has now  become even more important than customer acquisition. 
For many providers, retaining highly profitable customers is the number one business goal.  To reduce customer churn, telecommunications companies need to predict which customers  are at high risk of churn.  
You are an analyst on a team of analysts in a popular telecommunications company, which  serves customers in all regions of the United States. You have been asked to clean the raw  data set in preparation to explore the data, identify trends, and compare key metrics.  
 

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