Television Commercial (TVC) Indian Advertisement Assignment

Assignment Task

Steps to follow:

1. Go to youtube

2. Search and choose any latest (posted between Jan, 2022- Jan, 2023) Indian advertisement (either 30 sec TVC or 60 sec or more Ad film)

3. Take screenshots of all the key moments in that TVC or Ad film

4. For each key moment, write a caption describing that key moment.

5. The captions MUST include

• dialogue delivered by the character appeared in the TVC,
• dialogue delivered as Voice Over (VO),
• any lyrics (if jingle is used) and
• any text message appeared in the TVC.

6. Prepare a word document An example of the assignment is given on the following page.

PS: A key moment is a significant shot in the TVC, which helps the audience to understand the ad/message.

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