THB1104: Introduction to Tourism and Hospitality - Marketing Assignment Help

Principles of Marketing

This assessment is made up of two Parts. Part A requires students to submit a draft of the report in Week 4. Part B requires the students to submit the final report

Select one hospitality organisation (a hotel, café or a fast-food restaurant or casual dining), preferably one with some presence of a corporate website and/or a place where you could visit so that you could experience its ambience and service. Check with your tutor whether the organisation is appropriate.  Drawing on the marketing theories you have learnt in class and the information you have gathered, write a marketing report on the marketing practices of that organisation.

Introduction to Tourism and Hospitality

Individual Essay (Review of a Local Star Category Hotel)

Students are required to write a short summary and Essay on one local attractions drawing on their observations.

Students will be required to summarise the key points observed and explain how these points relate to the following theories, frameworks or concepts (ideas) discussed in weeks 1 – 4:

1. Brief overview of the hotel (brand, type, market profile, ownership, established year, basic facilities etc.).

2. Local market analysis (location, who is their target market)

3. Push Factors;

4. Pull Factors;

5. Tourist criteria and/or purpose of visit to the hotel.