The Advanced Diploma Digital Marketing Course - Digital Marketing Assignment Help

Assignment Task

ADVANCED DIPLOMA IN DIGITAL MARKETING
SUMMATIVE ASSESSMENT 2
Student Name:
This research project will assess your ability to craft an owned-media strategy that takes into account market research and data, web development and UX principles, digital copywriting, and SEO.
Instructions:
You are hired by an up-and-coming entrepreneur who wants to create an eCommerce website on which she will sell only small-batch artisanal food items. She will call it Fancy Good Pickings. She wants her brand to be eco-friendly, informed, and ahead of the curve, willing to educate people about their buying and eating habits, but in a friendly, fun and personable way.
Unfortunately, she has absolutely no idea about the digital world, so she will be relying on you to set up the site for her. Please read the attached PDF for the full list of products the site will be offering.
Keeping this in mind, answer the following questions. Use examples, data, and screenshots where necessary to supplement and explain your answers.
PART ONE: ObjectivesQuestion 1: Target audience
Describe the most likely target audience for this brand, including psychographics and demographics, and mention a possible USP for this brand (5 marks).
Marker’s comments:
Question 2: SMART objectives
Outline two SMART objectives that make sense for the Fancy Good Pickings site. For each objective, specify (2x5 marks):
The SMART objective (in ONE sentence!).
The site goals that will help achieve it.
The KPIs you will use to measure those goals.
The tools you will use to track the goals.
Why these objectives make sense for the business.
Start writing here:
Objective 1:
Site goals:
KPIs:
Tools:
Why they make sense:
Objective 2:
Site goals:
Total for Part 1: /15
PART TWO: AnalyticsQuestion 1: What is data analytics?
What is data analytics? 
Marker’s comments:
Question 2: Concrete benefits
Why is data analytics important for a business like Fancy Good Pickings? What are the concrete benefits of tracking and analysing this data? 
Marker’s comments:

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