The Australian Financial Review - International Marketing Issue - Report Writing - Marketing Assignment Help

Assignment Task :

This assessment task consists of a 1300-word analytic report examining an international marketing issue. This task requires students to choose a relevant political, economic, social, technological, environmental or legal (PESTEL) issue affecting one (or more) foreign countries and critically analyze its impact (positive or negative) on a specified company’s international marketing operations.Select an article from popular media – either a newspaper article or a magazine article. Consider sources like the Sydney Morning Herald, The Age, The Australian Financial Review, or The Australian (newspapers), and Time, The Economist, Fortune, or other business orientated titles (magazines). Confine your selection to print media sources, and avoid broadcast and digital sources (like television,  radio, or websites).
 

You need to consider how the themes in the selected article might impact on

a) foreign markets

b) might impact on a specified company’s operations in foreign markets. Essentially, you need to identify the possible connections, and the article’s possible usefulness.
 

Instructions
The task is detailed below:
1. Select the article
2. Read the article right through (at least twice)
3. Make brief ‘top of mind’ notes in the margin regarding possible linkages
4. Consult the unit ‘Content’ and ‘Schedule’ in the unit outline noting the themes
5. Read each paragraph in the article and make more considered notes
6. Make a list of the themes that the article can be related to
7. Explicitly link each relevant paragraph to the themes
8. Go to the lecture slides or text chapters that discuss the identified themes
9. Review the slides or chapters to see and further detail the linkages
10. Imagine you are an international marketer
11. Identify main themes in the article (and how they can be related to contents of this unit)
12. Consider how the themes may impact foreign markets (either positively or negatively)
13. Provide examples of the likely impacts of the themes in foreign markets
14. Consider how a specific company looking for opportunities might be impacted
15. Consider how market entry options for the specific company might be impacted
16. Consider how the specified company’s operations in foreign markets might be impacted
17. Consider if there are likely to be any particular marketing mix impacts (the 4P’s or 7P’s)
18. Assemble all sources used (where directly or indirectly) into a Bibliography

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