The Business Opportunity For New Product Concept - Management Assignment Help

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The Business Opportunity New Product Concept 

• Edgewell understands the importance of consumer needs of healthy, safe and satisfactory products. As a company we have developed an innovation called Natural Ones hand sanitizer which is an extension of our Wet Ones brand. 

• The product is designed to be an organic hand sanitizer and target the Generation Z population. Our Wet Ones product is known for killing 99.9% germs and our new product will reciprocate the same quality which Gen Z's will take advantage of.

• Many Gen Zers are more health oriented and are concerned with ingredients. About 70% of Generation Z used organic personal care products. Organic hand sanitizer is attractive to this population because it is better quality and safer to use due to natural ingredients than the non-organic hand sanitizer.

New Product Concept 

• Natural Ones organic hand sanitizer combines healthy ingredients and moisturizing agents in the form of a gel that kills germs 99.9 % and FDA approved. The ingredients are organic ethyl alcohol(68%), organic vegetable glycerin, water, aloe vera, vitamin E and olive oil as base formula. There will be three different flavors such as chamomile oil, coconut oil, Shea butter oil. There will be a natural fragrance deriving from the essential oils leaving a fresh smell. The formula allows the hand sanitizer gel to dry quickly leaving no residue and easy to spread on hands with no harmful chemicals.

• We will package our product in 100% recyclable container bottles in two convenient sizes that are easy to use. The sizes will be a 4oz and 16 oz bottle that are handy and attractive, the 4oz will have a convenient amount of liquid that is pocket size so users can use for travel, handbags, car and a refillable bottle. The 16oz is a convenient size to store in a specific area such as a desk, or shelf. Both sized bottles will have a push cap top that is easily accessible to close and open and eliminates liquid spillage.

• Natural Ones hand sanitizer will bring satisfaction to those who desire using organic products on their skin daily.

Unique Value Proposition

What sets our product apart from others is that they trust that the product gives them germ-free hands while providing moisture from natural ingredients. It will give them peace at mind knowing exactly where the ingredients come from and can enjoy the variety of size options and scents to be more personable for their lifestyle.

Key Benefits

• No synthetic chemicals compared to non-organic hand sanitizers;
• the ingredients are naturalGood for the skin.
• Natural oils provide moistening and cleanliness of the skin.
• Environmentally friendly- safe and healthy for people, animals and the environment, recyclable materials and ingredients used.
• Effective- Kill germs effectively and are hypoallergenic, alcohol free, paraben free, sulfate free.
• Vary in bottle size

Product and Brand Positioning Strategy

Natural Ones

• We chose this because we wanted to play off the already known “Wet Ones” and add a bit of familiarity to the product. It is also a catchy way to grab the attention of the consumer and provide insight of the intent of the product with simply two words.   

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