The case study: Weddings, Parties, Everything Catering Services System - Management Assignment Help

Assignment Task:

Task:

Just about every event these days is expected to have a professionally catered menu to accompany it. Weddings, conferences, corporate events, birthdays, anniversaries, graduations and parties are just some of the different types of events where people want to have that special food and drink experience.

Weddings, Parties, Everything is a rapidly-growing online business that links together customers who need a caterer for their event with businesses that provide catering. Customers input their location and requirements, and are presented with a shortlist of potential caterers who may be able to provide what they need.

\WPE has been partly manual for the first few months of their operation, but now needs a new system to automate their business of putting together the right customer with the right caterer. They intend to roll the system out nationally, from their original base in WA. Edison Guacamole, the owner/manager of WPE, has contacted you for help.

The two sides to the system are, of course, the caterers and the customers. Caterers register on the WPE system by providing their business name, description, types of services they provide (selected from a list), their location (city and postcode), link to their own website, and contact email. ‘Verified’ caterers are those that have provided their ABN, business name, logo, and proof of current Public Liability or Professional Indemnity insurance to the system. Using a verified caterer provides additional confidence to customers that they are using a legitimate business.

If they choose, the caterer can also advertise themselves as having an ‘On-Time Guarantee’. This means that they guarantee to provide the service on time, and if they are more than half an hour after the scheduled time will reimburse the customer $100. Caterers can also use reviews from previous satisfied customers in their profile, and their average rating by customers.

Caterers pay to use the WPE system: this is done through purchasing a number of ‘credits’ when they register. Payment for credits is done through PayPal outside of the WPE system, although WPE also keeps a record of the transactions. Credits are used for preparing quotes for customers, with every quote costing the same number of credits. Credits expire after three months, and the system will notify the caterer that they need to purchase more credits in order to be able to quote. The system also notifies the caterer if they have run out of credit.

Customers do not need to pay in order to use the WPE system. When a customer requires am quote for a catering job, they submit their requirements through an online form. They supply their postcode location and a list of requirements, including type of event (buffet, dinner party, food truck, cocktail party, etc); broad type of cuisine (Australian, French, Chinese, Mexican, Indian, etc); number of people to be catered for; budget per person; service required (delivery only, wait staff, bar staff, etc), date of event, and any further instructions. They also supply an email address they can be contacted through.

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