The CEO of Nature Care Products - Inability to Attract Sufficiently Qualified Staff - Report Writing Marketing Assignment Help

Assignment Task:

Assume that the CEO of NatureCare Products has indicated that he wants you to prioritise treatment of a number of risks as follows:

• Inability to attract sufficiently qualified staff 
One of the risks identified in the risk management plan is the inability to attract sufficiently qualified and knowledgeable staff to manage the new retail stores. The risk treatment identified is to invest in the training and development of existing staff to fulfil this role, at least in the short term. 

It has been identified that at least two of the existing customer service representatives are interested in taking on this new role. Neither of the two customer service representatives has managerial skills nor knowledge, but they both have an excellent company and product knowledge, as well as customer service skills.

• Unsustainable workplace
Another risk identified in the risk management plan is increased costs to the business through inefficiencies in resources usage. Given that the business is set to expand, it is of key importance that resources are used sustainably and efficiently. The CEO wants to implement the risk treatment of measuring the company’s environmental sustainability and resource usage, commencing with the head office location. 

• Low customer satisfaction
A further risk identified as a priority is the any threat to customer satisfaction. Given that the business is expanding, customer satisfaction will be crucial. The risk treatment identified is to develop a customer questionnaire that can be used to measure customer satisfaction. 

Complete the following activities: 

1. Write a report on staff training options
Review the case study information and then research a range of potential training options for the customer service representatives, including both on and off the job options. Identify at least three suitable options. 

Then develop a short report outlining your recommended option/s for the training, including a rationale for each recommendation. 
Include the details of each recommended training option, including a summary of the training to be provided and outcomes, location, costs and duration as applicable. 

Save this document as Staff Training Report.
As a guide, your staff training report should be 1 to 2 pages long. 
 
2. Undertake inspection of head office
Assume that, given the CEO’s concerns, you are to complete an inspection of head office (Strathfield Campus Location as the simulated environment) to identify environmental sustainability and resource usage issues and to identify and report on possible solutions. 

You will therefore undertake an inspection of the Strathfield College facility using the environmental sustainability and resource Usage Record Template. 
Record at least 3 actual or potential environmental sustainability and resource usage issues that you found during activity one. 

Your assessor will advise you of the date and time of the inspection and will observe you conducting the inspection. 

3. Develop a customer questionnaire.
Develop eight questions that measure customer satisfaction and can be answered on a sliding scale from 1 (which is don’t agree at all) to 10 (which is totally agree).

Try to develop questions that encompass as many aspects of the customer’s experience as possible.

Use language that is polite and friendly.

There should be a space under the questions for responders to give written feedback.

Create a new Word document for this activity and save it as Customer Questionnaire. 
The questionnaire should fit on one side of an A4 page.

4. Send an email to the CEO (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachments and seek their feedback and approval to move forward with the project. 

Attach the following to the email:
• staff training report
• usage record 
• customer questionnaire 

The CEO will send you an email providing comments and approval to proceed with the training course that they select from your report.

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