The Coca-Cola Company Case Study - Management Assignment Help

Assignment Task:

Introduction of the Company:

The Coca-Cola company is said to be the biggest bottler of soft drinks across the world. But the real question is how it all started and what were the marketing techniques that led Coca-Cola to become the largest soft drink selling company. It all started with a man named John Pemberton who invented a formula. Initially the formula was developed as a medicine during the Civil War, from Coca leaves and Kola nuts and thus the name Coca-Cola. This formula was later bought out by a businessman Asa Candler. His marketing techniques led Coca-Cola to become the largest producers of soft drinks worldwide with more than 500 hundred brands sold and consumed in 200 nations. The current formula of Coca-Cola is still a secret.

The Coca-Cola company is said to be the biggest bottler in the world, but they do not bottle much. Instead, they manufacture a syrup concentrate and sell it to Coca-Cola licensed bottlers throughout the world. These bottlers then produce the finished product in cans and bottles from the concentrate by combining it with water and sweeteners. The bottlers then sell and distribute the final product throughout the world to retail stores, vending machines, restaurants and foodservice distributors. In past few years, the Coca-Cola company has also introduced several other cola drinks under the Coke name like Diet Coke, Sprite, special versions with and coffee which allows the franchise to target several different markets. There were also other marketing strategies adopted by the company like advertisements, celebrity endorsement, sponsorship, etc. which maybe discussed in the later part. 

Apart from these strategies, employee relations also contribute to the success of the company and Coca-Cola has always focused on equipping its associates with knowledge and skills they need to become achievers. Also, it provides it associates with reimbursement to pursue higher level education. To ensure that employees do not feel left out or frustrated, it uses employee engagement programs to make them feel valued and included. The success of Company also depends on how committed and motivated its employees are. To fulfil this purpose, the company has been using several programs thus keeping the employees engaged. It also holds regular conversations with its employees and also organizes employee surveys and representative groups. In addition to all these, the company also measures employee engagement and their satisfaction with their work lives on a regular basis.

Coca Cola is on a global diversity mission and it aims to mirror the rich diversity of the global marketplace. Diversity is the core of its business. Also, its global team includes associates from diverse backgrounds that possess diverse talents and thus generate diverse ideas. Apart from diversity, inclusion and employee empowerment are also value here. There are policies in place that ensure non-discrimination as well as equal opportunity to all. The company ensures no discrimination on the basis of age, sex place of origin, religion or colour. 

In the further part of this report, we will have an eye on the various HR practices followed by the Coca-Cola company.

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