Highlights
Learning Outcome:
1. To develop your understanding of the core and current management frameworks, theories and tools, and your ability to assess critically their relevance to leading and managing in the 21st century
2. To help you select and adapt techniques and approaches appropriate to your management context, in order to have a real impact on your management practice
3. To develop interpersonal and conceptual skills that will help you use ideas and frameworks to make sense of and work with organisational complexity
4. To challenge your thinking and practice by reflecting upon them critically in the light of the ideas you encounter and through debate with others
5. To enhance your ability to plan and implement change through the use of inquiry and creative thinking, which will have a real impact within your organisational context.
All questions to be answered compulsory. Questions are drawn from Illycaffè. Before attempting each question, please ensure that you read the website and answer accordingly.
Instructions:
Use ALL of the material studied in B716. Support your arguments with theory from recent articles from academic journals and examples with quotes from the illy website.
QUESTIONS
Q1 How has illy evaluated its global sourcing alternatives and which decisions has it arrived at?
Q2 Use Schein’s iceberg model of culture to describe the organisational culture of illy.
Q3 As a manager of Illy Café, you are required to present a report to CFO of the company on the lucrativeness of company for prospective investment.
Q4 What are the behavioural and psychographic segmentation criteria of the illy online retail business? (700 words, 20 marks)
Notes on answering EMA
Your EMA should be prepared in a report format.
This EMA builds upon skills you have developed from the activities in the units of B716, Management: Perspectives and Practices that you have studied so far. As you prepare your answers for this EMA, ensure that you make use of the concepts you have read and used, as well as the insights you have gained, adopting a critical approach to all tasks. In employing your critical thinking skills you will also be using critical evaluation in your adoption and adaptation of theory that will underpin your work. All of the five units that you have read so far are relevant. However, in this EMA, you should demonstrate a particular understanding of Unit 1 for question one, Unit 2 for question two, Unit 3 for question three, Unit 4 for question four and Unit 5 for question five, where the relevant concepts were discussed.
This EMA specifically tests management thinking skills and the ability to apply module concepts to understand the situation facing illy Caffè, developing insights in the process and then using those insights to offer your perspective on what they should do and why. This aspect of the EMA task, offering your own view on how illy Caffè should act, is an important measure of your ability to think logically and construct a supported argument.
You are required to draw explicitly on relevant B716 models, concepts and theories to support your analysis. Tutors will impose marking penalties for failure to make explicit use of module material/models or lack of rigor in referencing.
In answering the tasks, it is important that you draw upon all of the information provided in the website, including appendices and any statistical and financial data that is relevant to the EMA.
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