The Ecology of Public Communication A20 - Theory to Practice Report - Arts and Humanities Assignment Help

Assignment Task:

TASK:

Discuss how public communication professionals influence debate in the public sphere, including how they do this for at least two of the following sectors: Not-For-Profit, Private/For-Profit, and Public/Government. In the course of this discussion, you should consider arguments in the literature that illuminate the roles public communication professionals may play in enabling or obstructing access to and representation in the public sphere. 

Your discussion should cover these themes: 

1. Public relations and advertising use all forms of media to affect 

• what publics think (media effects lecture Week 8): 

• how important an issue is (agenda setting/building Week 9) and 

• how publics think about an issue, event, person or organisation (framing Week 9).

2. There are different parameters, limitations and opportunities specific to the different sectors (Not-For-Profit, Private/For-Profit, Public/Government), and these affect the way public communication professionals do their work (scope of the field lecture Week 6 and Guests (online presentations in place of panel) Week 7).

3. You should address both advertising AND public relations in at least two of the sectors. 

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