The Emergence of Artificial Intelligence (AI) - Case Study - Management Assignment Help

Assignment Task

Background to Problem Statement
In the present global business environment, the emergence of Artificial Intelligence (hereafter, AI) has radically transformed business practices to produce unimaginable results. The adoption of modern technologies that act as a source of competitive advantage for different business organizations not only provide immense value in terms of financial viability to such organizations but also act as a distinguishing factor of consumer preference between developed and developing nations. Recently, artificial intelligence (AI) devices or assistants, such as Google Assistant, Alexa from Amazon, Siri on Apple mobile phones, and Cortana on Microsoft desktops, claim to work and react like humans and are being recognized to have a significant impact on the purchase intention and user acceptance of customers (Rich et al., 2019). The foundation of artificial intelligence is based on recognizing patterns. Once a pattern is learnt by AI, it uses that pattern to make predictions about the outcomes of similar patterns. Dwivedi et al. (2019) highlighted trust deficit, limited knowledge, data privacy and scarcity with consumers being less aligned with AI benevolence. IoT provides information to network addresses and sensors instead of connecting people with others, connecting things with things (Kesari et al., 2021).
Drawing from these factors the study aims to analyze the emergence of Artificial Intelligence as a tool for marketing in the contemporary business scenario and its impact on a consumer’s purchase intention. Owing to significant distinctions of consumer choices and buying preferences in developed and developing nations, the research proposes to critically evaluate the influence of Artificial Intelligence as a choice for researching consumer preferences thereby attempting to gain an insight into customer needs, wants and expectations which contribute to strategic development used to persuade consumer buying behaviour and choices through Artificial Intelligence (AI) tools.
 

Research Objectives
The main objective of the current study is aimed at assessing the emergence of Artificial Intelligence as a modern-day marketing tool to analyze customer purchase behaviour. The main objective has been further segmented into sub-objectives listed below to gain precise clarity on the subject. These are as follows:
To identify the implications of AI in developed countries
To identify factors regulating customer choices in developed countries
To highlight the influence of AI on consumer purchase intention
To identify the challenges of AI influence on consumer choices
To recommend strategies for persuading customer choices

Research Question
The research question facilitates AI emergence and its roles in customer persuasion for making buying practices and defining their buying intentions. Specifically, the researcher wants to understand:
To what extent, Artificial Intelligence (AI) influences consumer purchase intention and user acceptance towards different products in developed countries?

Research Gap
With the rapid development of smart technology, little research is needed on the image search and chatbot services that have started being offered in mobile businesses. Therefore, we would like to do the necessary research in the field of automotive market exploration. The search services currently offered by mobile stores are largely divided into document search, voice search, and image search. A chatbot (a combination of 'chat' and 'robot') is a video search service that enables individuals to buy mobile products that connect big data and artificial intelligence (AI), the latest audio technology of Industry 4.0 (Kesari, 2021). AI has begun to offer new products and services with changes beginning to occur from constant innovation. As a result, there are studies on AI services that influence the customer’s purchase intention and user acceptance in developed countries which is not enough.

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