The Emergence of Artificial Intelligence - Research Writing - Management Assignment Help

Assignment Task

Introduction
Background to Problem Statement
In the present global business environment, the emergence of Artificial Intelligence (hereafter, AI) has radically transformed business practices to produce unimaginable
results. The adoption of modern technologies that act as a source of competitive advantage for different business organizations not only provide immense value in terms of financial viability to such organizations but also act as a distinguishing factor of consumer preference between developed and developing nations. Recently, artificial intelligence (AI) devices or assistants, such as Google Assistant, Alexa from Amazon, Siri on Apple mobile phones, and Cortana on Microsoft desktops, claim to work and react like humans and are being recognized to have a significant impact on the purchase intention and user acceptance of customers (Rich et al., 2019). The foundation of artificial intelligence is based on recognizing patterns. Once a pattern is learnt by AI, it uses that pattern to make predictions about the outcomes of similar patterns. Dwivedi et al. (2019) highlighted trust deficit, limited knowledge, data privacy and scarcity with consumers being less aligned with AI benevolence. IoT provides information to network addresses and sensors instead of connecting peopl with others, connecting things with things (Kesari et al., 2021).

Research Objectives
The main objective of the current study is aimed at assessing the emergence of Artificial Intelligence as a modern-day marketing tool to analyze customer purchase
behaviour. The main objective has been further segmented into sub-objectives listed below to gain precise clarity on the subject. These are as follows:

• To identify the implications of AI in developed countries
• To identify factors regulating customer choices in developed countries
• To highlight the influence of AI on consumer purchase intention
• To identify the challenges of AI influence on consumer choices
• To recommend strategies for persuading customer choices

Research Question
The research question facilitates AI emergence and its roles in customer persuasion for making buying practices and defining their buying intentions. Specifically, the
researcher wants to understand:
To what extent, Artificial Intelligence (AI) influences consumer purchase intention and user acceptance towards different products in developed countries?

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