The Entrepreneurship Report (ER) - Report Writing Assignment Help

Assignment Task:

Overview

The Entrepreneurship Report (ER) is an important team-building project and a learning component within the unit’s formative assessment framework. Itisnecessaryforeachteamtoaddressvarioustheoreticalandconceptualdomainssourcedfromtheunit’sprescribed textbook, i.e. chapters 1-11 and to take into practical considerations critical elements of innovation, marketing, economics, and entrepreneurship as they deal with various aspects of this project. Tutorial attendance is necessary in a week (1) to brief students about the concept of team dynamics. Thereafter, during the week 5 tutorial, students will be required to self-select their team comprised of 4-6 members. Final team members will be determined by your tutor and joining a team in absentia is not allowed. From week 5 onward, team members are prohibited from changing teams or down/up sizing their team without their tutor’s approval. Team formation is strictly reserved to student/s who attend their registered tutorial, i.e. via Allocate +, in week 5. Limited, or no, support could be extended if a student does not attend tutorial sessions for week 1 and week 5. During week 5 tutorial, every team is required to randomly draw from a list of a pre-assembled sets, one set comprising of ’Brand name, & Product category’ currently operating in the Australian marketplace. The allocated set will be the basis of the team’s ER project. No two teams are allowed to select the same pre-assembled set and no changes to a team’s set will be permitted from week 5 onward. The ER Project Task Assume you are a team of consulting entrepreneurs hired by a leading enterprise/brand to critically examine, develop and launch a new innovation for their allocated ’Product category’ within the Australian marketplace. Your team’s new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, Table 1.5. Your team is required to prepare an Entrepreneurship Report ’ER’ by completing the following six (6) tasks:

Task 1. Evaluation of current innovations: Critically evaluate any two current innovations selected from your allocated ’Product category’ within the Australian marketplace. Hints: Apply theoretical/conceptual understanding from chapter 1. Critically evaluate & apply any aspect/s of innovation, consider the source/s of innovation, identify and argue in favour of the type of innovation, explore the dimensions of innovations, ...etc. You may compare and contrast any two successful innovations, or one successful innovation versus one failed innovation, ...etc. The aim is to illustrate good innovation insights and understanding of your allocated ’Product category’ within the Australian marketplace.

Task 2. Current marketing analysis: Critically analyse the current marketing activities of your allocated ’Brand’ and two of its competitors, within the allocated ’Product category’ in the Australian marketplace. Hints: Apply theoretical/conceptual understanding from chapters 3-5. Critically analyse current marketing environment, construct and evaluate SWOT analyses, evaluate the three brands’ perceptual positions, identify target markets for each brand, critically analyse each brand’s current application of their marketing mix, ...etc.

Task 3. Current microeconomics analysis: Critically analyse the current microeconomics conditions facing the three brands (as per task 2) within the allocated ’Product category’ in the Australian marketplace. Hints: Apply theoretical/conceptual understanding from chapters 6 & 8. Critically evaluate current patterns of demand and supply, explain the factors causing shifts to left and right of demand, apply same explanations to supply, analyse price elasticity of demand for each brand, evaluate the various aspects of the current market structure of the ’Product category’ and its consequence on the three brands, ...etc.

Task 4. Problem identification: Link your team’s research findings in tasks ’1-3’ to identify and explain only one (1) problem facing your allocated brand’s ’Product category’ in the Australian marketplace. Important: Team must conclude this task with a one (1) precise problem statement. It must be linked to research findings in Tasks 1-3. Hints: What has your team learnt, from your research in tasks 1-3, about your three brands and the ’Product category’ in the Australian marketplace? Is there a market gap or a missing opportunity? An unmet demand from a specific market segment? If yes, then you must explain & justify by relating it to your research effort.

Task 5. The new Innovation & Target market profile: Apply creativity to transform the (1) problem, identified in Task 4, to one (1) new innovation for your allocated ’Product category’ and for one (1) profiled target market. Yournewinnovationmustcomplywithoneofthefour(4)’Dimensionsofinnovation’model,seeChapter1,table1.5. Important: Team must conclude this task with a one (1) clearly presented innovation and one (1) specific target market statement. Hints: Apply theoretical/conceptual understanding from chapters 2, 1 & 4. Your problem statement (see Task 4) needs to be dealt with. This is your opportunity to present and justify your creative thoughts (ideas & opportunities) and conclude with a clearly developed and justified one (1) new innovation in the same ’Product category’ - apply chapters 2 & 1. Also, your innovation must be clearly linked to one (1) specific target market segment - apply chapter 4.

Task 6. The new marketing mix strategy: Develop a marketing mix strategy to launch your allocated brand’s new innovation in the Australian marketplace. 

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