The Exillirious Safari Enhancing Visitor Experience Assignment

Assignment Task

The Problem

Exillirious Safari is a very famous attraction in the UK entertaining families and adults for over 50 years. The main park visitors are families with children. Visitors are admitted daily from 9am-5pm. Last entry to the park currently is set to 4pm currently. The safari park manager is keen to explore their trade on the weekend and reports that Saturdays are the same as Sundays.

The safari park manager is particularly concerned about the visitor's experience at the park and does not want them to feel like they are spending their day queuing so will go out of her way to avoid those scenarios. Customers should not spend more than 10 minutes queuing for any attraction. Numbers are also expected to increase in the summer 2023.

The park has recently undergone some updating to its facilities and the expected opening date is the 10th of May 2023. The management team is considering how many visitors they should allow into the park daily and whether they should make any changes to their operating times or outlets.

More information about Exhilirious Safari

Exhillirous Safari is an open-air entertainment park. Tickets are typically purchased online and on mobile apps and the car registration is scanned on entry to allow free parking. It has a large car park with fields nearby to accommodate overflowing parking with extensive capacity.

It holds over 200 species of exotic animals, taking care of the largest groups of white lions, cheetahs, hippopotami, and meerkats in the world. The park is dedicated to the conservation of animals. Amongst other staff, it employs five full-time researchers (animal biologists) and does a great deal of work in species conservation.

The park has a path to guide visitors through a one-way system to each attraction so customers generally only visit each attraction once. The safari park manager provided you with a map of the theme park which is usually given to visitors. Attractions at the Theme Park include the African animals village trail (e.g. caged animals); the penguin cove; the dinosaur world; and a playground (which provides a lot of seating for those with picnics even if they are not families). These are available to all visitors depending on their preferences. Most visitors go to all the main attractions if they have the time by following the one-way system.

The park facilities include two shops (one at the entrance and one at the exit) selling souvenirs and products suitable for visitors to purchase, 1 theme park restaurant, 2 kiosks selling ice cream, drinks and sweets.

Task

Consider the information provided and decide which parts you will include in your simulation. As part of this assignment, you will: develop a Conceptual Model; develop a baseline computer model (the current situation); undertake Validation and Verification (and/or report what you would be doing here ideally); Undertake Calibration; Undertake experimentation (report baseline findings and report on scenarios)

Communication and presentation of the technical report

The marks are awarded for good communication, sensible structure (e.g. good headings good internal structure with introduction and conclusion and with sensible content in paragraphs) and professional presentation (e.g. have you put captions for your tables/diagrams; are you citing tables/appendix in your main doc?) and adhering to the guidelines set in this brief. You will need to report on your work in the form of a 2,500 word technical report (do not exceed the word count). This will be a maximum of 14 pages that should include a cover sheet; main body and appendix. There is no need to provide an executive summary. The main body should be Calibri font and paragraphs.

Conceptual Model

Consider the issues that the management team/the safari manager are facing and develop a conceptual model to include objectives, inputs (experimental factors) & outputs (Key performance indicators), model contents, assumptions and simplifications and to provide a communicative model (i.e. diagram) of your simulation model.

Model coding the baseline model

Please upload this Simul8 model to Moodle. Tip: Ask yourself if you have produced a functional model that has sensibly interpreted information in the brief using labels, time dependent distributions. Have you included documentation on the model itself? Have you put some animation? The results of the baseline model should be reported with the scenarios. This section should be about the functionality of the computer model highlighting what could/could not be modelled.

Validation and verification and calibration

Here you should report the run time of your model; if you need to deal with initialisation bias; multiple runs; and how you have or would address any V&V issues.

Experimentation

The safari park manager would like you to report if she needs to make changes to the safari based on the baseline model results. A maximum of 3 further scenarios should be reported with one considering structural changes (not just changing numbers). Can she provide a great experience to visitors if numbers increase? Will she need to hire additional resources? This section of the technical report should not only communicate the scenarios but demonstrate that you were able to model the different scenarios in simul8Mana.

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