The Financial Sector & The Bank of America, Visa Card - Economic Assignment Help

Assignment Task

Visa
In the year 1958, the way we spend money changed for good. Visa became one of the first disruptive brands in the financial sector when the Bank of America issued their first credit card. The card had a pretty small spending limit of $300, and it only worked in California – but it introduced an opportunity that we had never had before – the chance to spend credit instead of cash.

By 1974, the concept of the credit card had gone global, and two years later, the marketing department decided to change the name of the card to something more universal – as a result, “Visa” was born.
As disruptive brand examples go, Visa has almost single-handedly transformed the way we buy things. With a quick flash of a card, you can buy almost anything you need in an instant – without having to worry about carrying a pile of cash with you wherever you go.
 

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