The Griffon's Saddlebag - The Interplay of Entrepreneurship and Marketing

Assignment Task

Write an essay about The Griffon’s Saddlebag and the connection between entrepreneurship and marketing.

• Read the blog post Griffin Macaulay Raises $900k on a $15k Kickstarter Campaign
• Watch the Kickstarter video for Book 1 of the Griffon’s Saddlebag
• Watch the Kickstarter video for Book 2 of the Griffon’s Saddlebag
• Take note of the roles that entrepreneurship and marketing play throughout the story
• Take note of the partnerships that took place in promoting and selling the books (Critical Role, Hit Point Press, etc.)
• You should write about at least 3 marketing concepts (of your choosing) as part of this essay
• Factors to consider: cover page, executive summary, table of contents, proper grammar, citations, etc.

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