Highlights
Task
b) Demonstrate a critical understanding of the marketing mix concepts, tools and approaches used to achieve the effective development of marketing research and plans
c) Explain and discuss the influences of external and internal environmental forces that organisations are faced with and the challenges of gathering required information to make sound marketing decisions for a range of different industries and organisational contexts
d) Conduct a robust marketing audit and assess the key opportunities, threats, strengths and weaknesses, and justify the selection of appropriate objectives and strategies to help the new venture to achieve its goals
e) Demonstrate the ability to apply and synthesise knowledge and information, that sometimes is incomplete, to make analytical and justified proposals, based on an understanding of different contexts and key theoretical approaches
f) Demonstrate the ability to communicate key concepts, arguments, and marketing proposals, in written and oral format, to a professional standard.
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