Highlights
Task:
This project will allow teams to think creatively and work together. Read the following
scenario.
You are a group of siblings raised in a poor family. You all have grown to be hard workers and have various sets of skills and abilities. You have just been informed that your Aunt Gertie has died, leaving a Will that bequeaths to you (as a group) a valuable, but unusual set of resources. The Will stipulates that you must work together to establish either a nonprofit organization, a service of some sort, or a commercial venture using only the inherited resources (although you need not use all of them).
Following is a detailed list of the resources Aunt Gertie left you:
1) Land. Aunt Gertie gave you a 2.5 square kms tract of land, half of which is forested and the other half grassland. The land is flat and aesthetically unremarkable, however does have a nice lake with some good fishing and lots of wildlife in the area. It includes a small stone quarry (with stone cutting equipment lying about in disarray), a 15-foot wide river, and a small landing strip. The land is located 10 kms from a sleepy town of 30,000 people called Lazydale. The nearest major city, Bigtown, is 150 kms away. Both are directly downriver.
2) A Warehouse. On the land is a massive warehouse divided into three equal-sized sections.
On the west end is a workshop housing 50 heavy-duty sewing machines. The machines have no resale value, but are in good condition and are excellent for heavy fabrics such as canvas. In the back of the workshop you find at least a ton of clean blue canvas, neatly stacked in large rolls.
In the middle section of the warehouse is an open workspace.
On the east end is another workshop housing saws, lathes, and other woodworking equipment.
3) A Small Cargo Plane. Aunt Gertie left you her small airplane, which has an empty storage area. There is enough fuel in the plane to get you to Bigtown and back once.
3) A Slush Fund. Aunt Gertie left you $250,000 of discretionary cash. This is all you can spend on supplies!
4) A Labor Budget. Aunt Gertie left $250,000 earmarked for employee salaries. You may not use this money for any other purpose! After the first six months of operation, all salaries must come from revenues (if you are developing a for profit business) and or government grants (if you are developing a nonprofit organization).
6) Odds and Ends. Aunt Gertie threw in some other interesting items. Remember you can choose to use these or not:
A pickup truck and a passenger van
A bulldozer
A herd of 300 sheep
10,000 feet of two-inch thick rope
Office supplies
Computers, printers, fax, telephones
10,000 feet of electric wire
A 15 x 40 foot barge on the river
A ton of concrete mix, and a mixer
A large freezer filled with a ton of ice
6 horses that are trained for riding.
Woodworking equipment
Your Task
You and your siblings must develop a simple business plan for the next six months. You will present this plan to Aunt Gertie’s personal business advisor (being me, your instructor), who must approve it. The plan should include the following:
Business profile
?Business name, description, who your target audience is
Description of the product or service you will produce.
Aunt Gertie’s Requests and Bequests
How will you use the supplies, money, and resources Aunt Gertie has left you?
How will you use your resources to overcome logistics/feasibility problems?
Budget Considerations
How will you use the money allocated for wages? This would be a good place to develop a budget and a list of whom you will hire.
How will you use the money allocated as discretionary? This would be a good place to develop a budget to set up your business.
Marketing Strategies
How will you market and distribute the product/service?
How will you be competitive in the market?
Conclusion
In your conclusion, share how you worked as a team. Summarize your team assessment as part of your closing.
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