Highlights
Task
a) Tullis & Albert (2013) list ten myths about user experience (UX) metrics or aspects thereof:
• The time it takes to collect metrics
• It cost too much money
• Not useful when focusing on small improvements
• Don’t help us understand causes
• The data collected is too noisy
• You can trust your gut – no need for testing
• Does not apply to new products
• There are no metrics available for all types of product
• Management is not interested
• You cannot collect data with a small sample
Read section 1.6 in the prescribed handbook with attention. Make sure you understand exactly what each myth entails. Then use the general internet to search for five further (i.e., not the same as Tullis & Albert, 2013, nor formal research articles) myths about user experience research.
Task
Chapter 2 is about knowing your data. The specific type of data you collect will dictate what statistics you should perform, and how you can present your results graphically.Consider the flowchart below, which offers a high-level summary of Chapter 2. The orange boxes(types of data) link to the grey boxes (types of analysis given the data types), which link to th green boxes (statistics or statistical tests) that can be performed, which is dependent on the white boxes (the types of samples/users). As you will note, some shapes (numbered from 1 to 10 on the chart) are missing information. Write down the numbers 1 to 10, and next to each number, provide the correct information from the list that should appear in a specific shape.
Task
The International Organization for Standardization (ISO) defines usability as "the extent to which a system, product or service can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use” (BS EN ISO 9241-11:2018). In the definition, keywords have been boldfaced for you to take note of. Using only Google Scholar as your search engine, identify any 5 formal research articles or publications (not a website) that define usability.
and for each article/publication definition:
• Enter the full reference to the article/publication.
• Enter the definition as provided in the article. It should not be the same ISO definition.
• Enter keywords from the article definition that are similar (or have the same meaning) as the ISO definition
• Enter keywords from the article definition that are different (not found) in the ISO definition
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