The Key Skills and Attributes of the Working Marketer - Management Assignment Help

Assignment Task:

Task:

Detailed Assessment Information

Overall Rationale for the PMKT Assessment Influenced by the key skills and attributes of the working marketer in its curriculum design, Marketing Principles requires you, the student, to work on a Marketing Plan for an innovative product from the first to the last session. Working individually, you will choose a product on which to conduct marketing research and analysis for the entirety of the module, culminating in a Marketing Plan. Your task is to research and prepare for your overall Marketing Plan using the Preparatory Notes for the designated topics found in at the end of every chapter slides. You will be assessed on the quality of the analysis and application of theory and concepts from course content/material as well as the persuasiveness of your arguments/ideas. You are required to prepare a written report based on credible research (e.g. using Proquest and Newslink on the Elearn LMS) describing the proposed marketing activities of the product and making recommendations on the marketing strategy and mix to the parent company. Your report will include a detailed explanation of the following sections:

Marketing Plan Structure:

1. Introduction: Company, Brand and Product (15 marks) The introduction should describe the company and brand very clearly. You should Include accurate, up-to-date and honest information about the current operations of the company. Following this, provide a description of your new product idea together with justifications as to why this idea is deemed to be viable.

2. Internal (Micro) Analysis: Customer, Competitor and Company (15 marks) This is all about the marketing elements related to the current situation internally and with direct competitors and existing customers over which the company could potentially exert some control or influence. It presents and describes research from relevant, up-to-date and credible sources (like Newslink) on customers and competitors and builds on research on the Company from section 2. Competitors' Strengths and Weaknesses (relative to ‘your’ company/product) are presented. Customers' Social and other media feedback on the company is described and analysed in relation to company/ product's strengths, weaknesses, opportunities and threats.

The above Management  Assignment has been solved by our  Management Assignment  Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire considered worthy of the highest distinction.