The Marketing Mix Variables - Management Assignment Help

Assignment Task:

Task:

Task 1
Shakti asks you to write a detailed paper for the SMT to read before you meet for your initial discussion. Write a paper for the SMT about the role of the product or service and the role of place in the marketing mix. The paper must be at a suitable level and in a suitable format for senior managers.

You must make sure you include the following topics:
 An analysis of how the features and benefits of a product or service can be used in  the marketing mix (AC1.1)
 A description of the use of the marketing mix at each stage of the Product Life Cycle (AC1.2)
 An analysis of the role of direct and indirect distribution channels to move products and services from the provider to the buyer (AC3.1)
 An analysis of the use of intensive distribution, selective distribution and exclusive distribution in the market coverage of products and services. (AC3.2)

Merit task
To achieve a Merit, you must additionally include in the paper:
 An analysis of how a business can create lifetime value to the customer by using the Customer Life Cycle (AC1M1)
 An explanation of the advantages of using a direct marketing channel. (AC3M1)

Distinction task
You decide that it could be helpful for the SMT to see how another organisation has used product or service and place in its marketing mix. To achieve a Distinction, choose an organisation which you have researched or have experience of, and additionally include in the paper:

An evaluation of the role of product or service in that organisation’s marketing mix (AC1D1)

 An evaluation of the role of place in that organisation’s marketing mix. (AC3D1)

Task 2
The meeting went well and Shakti said the SMT found your paper informative. They would now like to find out more about the role of price and promotion in the marketing mix. Shakti has asked you to prepare a presentation for the SMT on the topic of pricing strategy. Prepare a presentation with an accompanying handout. You must include:
 An analysis of the use of pricing to reflect the perceived value of the benefits of a product to the buyer (AC2.1)
 An analysis of the use of pricing to offset the costs of product manufacturing and/or service delivery (AC2.2)

Merit task
To achieve a Merit, you should analyse the effects of adjusting the price of a product or service. Shakti has asked that you include diagrammatic information in your analysis. (AC 2M1)

Distinction task
To achieve a Distinction, you must choose an organisation which you have researched or have experience of, and additionally include in the presentation and handout:
 An evaluation of the role of price in that organisation’s marketing mix (AC2D1)

With regard to the promotion of products and services Shakti wishes to open a discussion with senior colleagues. Produce a paper to stimulate this discussion. This should include the following:
 An analysis of the aims of promotion in the marketing mix (AC4.1)
 An explanation of how the success of a promotional campaign is measured. (AC4.2)

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