The Marketing Research Process - Qualitative Techniques - Report Writing Management Assignment Help

Assignment Task:

Learning Outcomes

1.  Describe steps in the marketing research process

2.   Differentiate management and research problems and apply to a given research problem.

3.   Evaluate and apply qualitative techniques for primary data collection.

4.   Prepare a research report for the given research problem.

Part A

From the activities in Unit 1, 2 and Unit 3 you are expected to build a clear understanding of the needs and expectations of the customer and influence of the environment on the various stakeholders of the business including the customer. Based on this knowledge and activities in Unit 4 you are required to develop and undertake a focus group drawing on the organizing, implementing and analyzing the findings of your research problem.

You are to write a report to the marketing manager of the organization you chose in the activity in Unit 4.  You are required to summarize and evaluate the:

•  Effectiveness of the marketing research process undertaken in conducting your focus group exercise (e.g. forming your sample group – marks will be awarded for evaluation of an honest assessment of what went according to your plans and what did not)

TMA requirement is that TMA is augmented based on the TGF discussions. You would share your identified focus problems in the TGF. Based on the discussion and reviews, you should choose your business problem, be able to develop your problem definition, formulate the research questions and objectives and identify the appropriate methodology. 

 Part B

We would like you to reflect on what you have learned personally from undertaking the focus group discussed in Part A of this TMA.

This learning can be from both a professional and personal perspective, for example:

•  Are there certain actions or behaviors during the activity that you did particularly well or that you would wish to improve?
•   In what ways do you think you could improve your own practice in relation to gathering data analyze information and use intelligence?

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