The Marketing Strategies of Waldorf Astoria & Report Writing, Hilton Group - Management Assignment Help

Assignment Task

INTRODUCTION

This report is aimed towards exploring the marketing strategies of Waldorf Astoria which is on of the premier luxury brands belonging to the Hilton group. The objective of this report would be to discover and analyse the strategies employed by Waldorf Astoria to market themselves as a luxury brand, their company background, how they identify themselves as a brand and the way their target market reacts towards their techniques when it comes to selling themselves in the competitive world of luxury hotels. This report would also discuss the use of technology to promote branding and if it has had a major impact on the target market.

BACKGROUND AND CHARACTERISTICS 

Positioned as a flagship luxury brand of the Hilton group, the Waldorf Astoria Hotel Collection was officially announced by the Hilton group in the year 2016. It was to be named after the original 13 storied Waldorf tower opened in 301 Park Avenue in the city of New York by millionaire William Waldorf Astor in 1893. Four years later, in the year 1898, his cousin, John Jacob Astor IV decided to open a 17 storied luxury hotel called the Astoria, which was constructed just adjacent to the Waldorf.

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