Highlights
TASK:
Part 1: The mini-case
The mini-case should be between 1,200 and 1,500 words in length. The mini-case can be on any strategic problem or issue, and must focus on a real organisational situation. Your case may focus on more than one strategic problem or issue – make sure that the issue(s) you focus on are clearly defined and that you do not exceed the word count.
Ideally the title of the mini-case will be a provocative question that you intend to evaluate or critique. At the end of the case, there must be one or two questions that could be set for readers of the case. When writing the mini-case you must (a) think critically about what a strategic issue might look like, (b) consider which strategy framework(s) might be appropriate for analysing the issue, and (c) recognise that strategy problems rarely fit neatly into one framework.
Part 2: The briefing note
The purpose of the briefing note is to critically analyse and ‘resolve’ the issue which you have set out in your mini-case study.
Use the briefing note to explain how the case material relates to one or two core strategic management concepts or frameworks).
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