Highlights
You are responsible for developing a comprehensive literature review research paper culminating in an integrative model of the organizational and environmental antecedents of organizational success. (Please be sure to address organizational-environmental interactions. See the video(s).) As a starting point for your quest, I would refer you to a set of papers many would consider "foundational" in our field. Please see below. While these papers are very important, it would still be a good idea to bring the discussion up to date by incorporating more contemporary work in it. Toward the end of your document, I would like to see a section discussing the implications of your findings for marketing management. I would expect your paper to be 8-10 double-spaced pages.
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This criterion is linked to a Learning Outcome Organizational antecedents Drawing from both the foundational papers (referenced in the assignment instructions) as well as more recently published papers, the essential task here is to: fully identify and discuss the organizational qualities (e.g., orientations, capabilities, etc.) that are shown in research to affect organizational performance. |
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This criterion is linked to a Learning Outcome Environmental conditions Drawing from both the foundational papers (referenced in the assignment instructions) as well as more recently published papers, the essential task here is to: fully identify and discuss the environmental conditions that are shown in research to affect organizational performance. |
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This criterion is linked to a Learning Outcome Organizational-environmental interactions Drawing from both the foundational papers (referenced in the assignment instructions) as well as more recently published papers, the essential task here is to: fully identify and discuss the organizational-environmental interactions that are shown in research to affect organizational performance. |
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This criterion is linked to a Learning Outcome Model Graphical representation of organizational performance showing antecedents and organizational-environmental interactions. |
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This criterion is linked to Learning Outcome Implications for marketing management Drawing from discussions of the organizational and environmental antecedents of organizational performance, as well as of organizational-environmental interactions, the essential task here is to: fully translate the findings of the research into a meaningful discussion for marketing managers, addressing research-supported ways of facilitating superior organizational performance in direct consideration of relevant environmental conditions. |
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