The Perspective of Potential Customers - Management Assignment Help

Assignment Task

Website Assessment Criteria Defined

1. Before you can analyze the websites of your company and its competitors, you must develop an evaluation instrument (see Lecture 03) to assess quality from the perspective of potential customers. 
2. Complete the table below using information from your readings, lectures, and web research. In the first column, name the assessment criteria (e.g., usability). In the second column, provide a value on a scale of 1- 5 (with 1 being not
3. important and 5 being extremely important) to weight its relevance for your web personas. In the third column, justify the weighting value you selected and then describe how you will measure the criteria (e.g., quantitatively vs qualitatively? based on what factors?)

Note that you may add or remove rows in this table, as required. Lastly, ensure that you introduce each table with a few sentences explaining its purpose. 

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