Highlights
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.2.1 Exploratory research
3.2.2 Explanatory or causal research
3.2.3 Descriptive research
3.2.4 Correlation research
3.3 Research philosophy
3.4 Research strategy
3.4.1 The positivist approach
3.4.2 The Phenomenological approach
3.4.2.1 Case study
3.4.2.2 Action research
3.4.2.3 Grounded theory
3.4.2.4 Ethnography
3.4.2.5 Interviews
3.5 Target population
3.6 Sampling and sampling strategy
3.6.1 Non-Probability Sampling
3.6.1.1 Quota sampling
3.6.1.2 Purposive sampling
3.6.1.3 Snowball sampling
3.6.1.4 Convenience sampling
3.6.1.5 Consecutive sampling
3.7 Data collection instruments
3.7.1 Structured interviews
3.7.2 Unstructured interviews
3.7.3 Semi-structured interviews
3.7.4 Focus group interviews
3.7.5 Data collection instrument construction
3.7.6 Pilot study
3.8 Data analysis
3.9 Trustworthiness
3.9.1 Credibility
3.9.1.1 Prolonged engagement
3.9.1.2 Persistent observation
3.9.1.3 Triangulation
3.9.1.4 Negative case analysis
3.9.1.5 Members checking
3.9.1.6 Referential adequacy
3.9.2 Transferability
3.9.3 Dependability
3.9.4 Confirmability
3.10 Limitation of the study
3.11 Elimination of bias
3.12 Ethical considerations
3.12.1 Ensuring no harm comes to participants
3.12.2 Ensuring confidentiality and anonymity
3.12.3 Ensuring that permission is obtained
3.12.4 Ensuring participants have given formal consent
3.13 Thematic analysis
3.13.1 Theme identification
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