The Power of Social Media Analytics Case Study

Assignment Task

Purpose

To conduct an analytics case study of a real company. This assessment contributes specifically to learning outcomes a, b, c, d and e.

In consultation with the tutor, groups of three or four students will choose an industry to analyze. Two real-world companies will be selected in this industry and the social media data of these two companies exist on the internet. Some examples such as sports retail, supermarket chains, etc. You are required to create analytics report on the social media data from these two companies and address the following tasks:

Task

1. Provide background information about the industry and the companies.

2. Present your research objectives by comparing two companies.

3. Use the Sentiment analysis tool to analyse the feedback about the products which were added by customers.

4. Visualize the results using Python, R, Tableau or Microsoft excel

5. Use three different types of analyses based on the social media data available. If not, enough data is available, the fourth or fifth types of analytics approaches should be selected. The 3 types of analyses can be chosen from

• Network
• Social text
• Actions
• Hyperlink
• Search Engine
• Website
• Location
• Social Media
• Mobile
• Multimedia

Write up the conclusion

6. Provide the recommendation to the organization owners based on your analysis in Tasks B and 

7. Create a 5-minute video presentation to explain the case study and your analysis results

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