The Rapid Development of Smart Technology - Management Assignment Help

Assignment Task:

Task:

Introduction
Background
Recently, artificial intelligence (AI) devices or assistants, such as Google Assistant, Siri on Apple mobile phones, and Cortana on Microsoft desktops, claim to work and react like humans (Rich et al., 2019). It has significant impact on the purchase intention and user acceptance. The foundation of artificial intelligence is based on recognizing patterns. Once a pattern is learnt by AI, it uses that pattern to make predictions about the outcomes of similar patterns. The emergence of AI has transformed business practices and adoption to modern technologies which sustain competitiveness where developed nations’ buying preferences distinguish from developing nations. Dwivedi et al. (2019) highlighted trust deficit, limited knowledge, data privacy and scarcity, consumers are less aligned with AI benevolence and study aims to highlight the benignity for transforming consumer preferences. IoT provides information to network addresses and sensors instead of connecting people with others, connect things with things (Kesari et al., 2021).
 

Research Gap
With the rapid development of smart technology, little research is needed on the image search and chatbot services that have started to be offered in mobile businesses.
Therefore, we would like to do the necessary research in the field of automotive market exploration. The search services currently offered by mobile stores are largely divided into document search, voice search, and image search. Chatbot (a combination of 'chat' and 'robot') is a video search service that enables individuals to buy mobile products that connect big data and artificial intelligence (AI), the latest audio technology of the Industry 4.0 (Kesari, 2021). AI has began to offer new products and services with changes beginning to occur from constant innovation. As a result, there are studies on AI services that influence the customer’s purchase intention and user acceptance in developed countries which is not enough.
 

Purpose
The investigation aims to analyze the emergence of Artificial Intelligence and its impact on a consumer’s purchase intention. Owing to significant distinctions of consumer choices and buying preferences in developed and developing nations, the research purpose is to critically evaluate the influence of Artificial Intelligence. Theresearch tends to gain an insight to customer needs, wants and expectations which contribute to strategic development used to persuade consumer buying and choicesthrough Artificial Intelligence (AI).

Research Question
The research question facilitates AI emergence and its roles in customer persuasion for making buying practices and defining their buying intentions.
To what extent, Artificial Intelligence (AI) influences consumer purchase intention and user acceptance towards different products in developed countries?

Research Objectives
Progressing with research purpose, the research objectives guide the researchers to authenticate the significance of his study. The research question would be addressed keeping the following research objectives in contention:

•  To identify the implications of AI in developed countries
•  To identify factors regulating customer choices in developed countries
•  To highlight the influence of AI on consumer purchase intention
•  To identify the challenges of AI influence on consumer choices
•  To recommend strategies for persuading customer choices

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