The Rise Of Convenience Stores In South Africa Assignment

Assignment Task

Convenience Stores Are Used By Petrol Stations To Diversify

Diversification played an important role in disrupting the convenience store sector, For years, the ultimate corner shop, the cafe, was the sole provider of convenience products to the consumer after ordinary shopping hours. Cafés are open from 6 am to 10 pm, seven days a week. They were once the mainstay of the ordinary household, providing basic commodities such as bread, milk, and sweets during these extended shopping hours. Because they were independently owned, the quality of service provided was inconsistent. Members of the public complained that some cafés charge high prices, and some sell products that are past their sell-by date due to low stock turnover,

This is the point at which convenience stores at petrol filling stations (also called forecourts) were developed to better fulfil the needs of the consumer, Forecourts are run in conjunction with petrolThis dissatisfaction created an opportunity to disrupt the setup of the existing convenience store stations such as Caltex, BP, Shell, Engen, and Sasol. The forecourts for each of these groups have unique names, for example, Freshstop, BP Express (linked to Pick n Pay), Shell Select, Engen (linked to Woolworths), and Sasol Convenience Centres 44 Petrol stations were looking to diversify as they had encountered problems with slim profit margins on petrol sales. Workshop business, once a mainstay in profit earnings, was declining due to extended warranties on new cars and a lack of consumer loyalty, among other things. Petrol stations had to seek new avenues for realising profits and to spread their risk over more products and services - petrol sales as a single profit contributor were simply no longer good enough.

Because the price of petrol is regulated, it is seen as a commodity product. On account of selling petrol, petrol stations have moved into fully-fledged convenience stores so as to create a better customer experience, increase customer loyalty, and achieve higher sales volumes. The convenience factor at filling stations has been expanded further by franchises such as Wimpy and Steers providing a one-stop-shop experience on major highways, where banking and fast-food meals are provided a general dealer's licence and stay open 24 hours a day. Most petrol stations were already selling "basics' such as cold drinks, cigarettes, engine oil, and tow ropes. It was therefore a logical step to

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