The Role of Digital Marketing in Revolutionizing the Hospitality Industry

Assignment Task

Brief

You are taking on the role of a digital marketing analytics consultant for a hospitality industry client in the GCC. The hospitality industry client must have a website and activities in the GCC.

Once you have decided on the client organization your task is to conduct an assessment of the digital marketing analytics tools that the client could use in order to gain a deeper understanding of their audience, brand and influence in the digital and physical space. Use models, theories, frameworks discussed in the session that you apply to the client’s case. Provide recommendations on what digital marketing tools and strategy the client organization can adopt to gain a better overview of their ROI and ROE in the next year.

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