The Role of Marketing and How it Interrelates with Other Functional Units - Management Assignment Help

Assignment Task:

Task:

Unit Learning Outcome
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation
LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives
LO3 Develop and evaluate a basic marketing plan

Student declaration
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Purpose of this Assignment:
This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, UNICEF, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organisation.

Unit Learning Outcomes
LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation
Assignment Brief and Guidance:
Scenario and activity:
You have currently assigned to do a assignment for final year project about a branded clothing outlet.
You are required to do a research about the concepts of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.
The research will need to cover the following framework:
Explain the role of marketing and how it interrelates with other functional units of an organisation
1.Definitions and the marketing concept:
Definitions of marketing and the nature of marketing.
The development of the marketing concept, including current and future trends.
How the external environment influences and impacts upon marketing activity.

2.The role of marketing:
The structure and operations of marketing departments.
Overview of marketing processes that include analysis, strategic planning and the marketing mix.
The different roles of marketing within both a B2C and B2B context.

3.The interrelationships of functional units:
Marketing as a business function.
The different roles of business units and the interrelationships between these functional units and marketing.

Unit Learning Outcomes
LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives
LO3 Develop and evaluate a basic marketing plan
Assignment Brief and Guidance:
Scenario
Based on the summarized findings about a branded clothing outlet from Task 1, you are required to;

LO 2: Compare ways in which organisations use elements of the marketing mix.
a) Student uses (7Ps) to achieve an overall business objective which is the marketing mix shift from the 4Ps to the 7Ps and the significance of the extended marketing mix.
b) An overview of the marketing planning process
(Analysis, Planning, Implementation and Control and marketing strategy)
LO 3: Explain the importance and value of marketing plans.
(The links between marketing plans, marketing objectives and marketing strategies)

a) Evaluate and monitor marketing plans using appropriate control and evaluation techniques such as sales analysis, market-share analysis, efficiency ratios and cost-profitability analysis.
b) Develop a structure of marketing plan using market segmentation and target market selection.

(Setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures.)

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