The Role of Marketing as a Route to Sustainability for Social Enterprises Providing Public Services - Marketing Assignment Help

Assignment Task :

Abstract
Purpose – This paper aims to explore the role of marketing as a route to sustainability for social enterprises providing public services. It examines the tensions between the economic and social objectives, both of social enterprises and of marketing. It concludes by offering a new model of the role of marketing for sustainable social enterprises.
Design/methodology/approach – This paper used the case study approach which included four cases. Semi-structured interviews were conducted with the chief executives of each social enterprise. The cases were classified by age

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