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The Strategic Marketing Plan - SWOT Analysis - Competitor Research - Sustainable Development Assignment Help

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Highlights

Internal Code: 1ABIIH

Sustainable Development Assignment Help

Task:
  • Name of Business or Event
  • Vision and Mission of the Business or Event
  • Product/Event Description
Define the product and/or services that you offer (i.e., the event).
  • Marketing Objectives
List out the specific goals and objectives for your event. When planning goals, remember to be SMART: Specific, Measurable, Achievable, Relevant, and Timely. A poor goal is vague, “I want to lose weight.” A better goal is specific, “I want to lose ten pounds in six weeks.” Write your marketing goals below.
  • Target Audience / Target Market
Who are you selling your event to? Be specific - how old are they; where do they live; why do they need your product; what are their emotional driver (i.e., needs, interests, influencers, and preferences; behaviors?
  • Positioning/ Value Proposition
Ask yourself, what problem do you solve? This is your unique advantage in the market place. For example, Old McDonald’s Farm provides a hands-on agricultural learning opportunity for elementary school children.
  • Competitive/ Situation Analysis
Assess your position in the marketing place using a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. are your direct competitors? Who are your indirect competitors? What are they doing? What is their price point? What do they do well? What do they do poorly?
  • Marketing Mix
  • Price
What is the ticket price/ cost to attend your event and why? What pricing strategy are you employing?
  • Place
Where and when do consumers purchase your product?
  • Promotional Mix
There are a variety of promotional tools in the marketer’s tool box. Which will you use to promote your products? List out specific media and platforms.
  • Partnerships and Sponsors
Identify potential partners and sponsors. Who are they? What do your partners hope to contribute and gain? What is your sponsorship package (i.e., what is in it for them?)?
  • Brand
Develop or report a representative, simple, memorable tagline and logo associated with the event. How will you present a consistent and compelling brand across multiple media (website, t-shirts, brochures, etc.?
  • Budget
How much money do you have to spend on marketing? Don't forget your recurring costs such as website hosting, domain name renewal, membership dues, event registration fees, etc. that are associated with your marketing initiatives. Some suggestions are listed below. Add as needed or create a new spreadsheet to outline your costs.
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