Highlights
Assignment Brief:
Choosing from one of the following industries: manufacturing, business, transport, hospitality, construction, technology, finance, agriculture, or retail - you are advising a new start-up on market entry. After conducting industry research, advise the company what competitive strategy it should follow. You should support your position with references to specific actions, policies, or events that demonstrate why your strategy makes sense (justify your decisions/advice). You should use operations management contribution to strategy to aid with your answer
Introduction :
Brief overview of the content and findings of your report.
Part 1: Industry Research -
Examine competitors, analyse competitor data, identify a position in the market and use strategic tools to support your research. You may make use of the appendix for additional information that will not be part of the word count.
Part 2: Strategy Formulation -
Define the strategic mission for the company, set the strategic objectives and define the competitive strategy that will be used by the company.
Part 3: Strategic OM Decisions -
Strategic OM Decisions incorporate Product, Quality, Process, Location, Layout, Human resource, Supply chain, Inventory. Scheduling & Maintenance. Use three or four strategic operation management decisions to justify the advice given.
Part 3: Strategic OM Decisions -
Strategic OM Decisions incorporate Product, Quality, Process, Location, Layout, Human resource, Supply chain, Inventory. Scheduling & Maintenance. Use three or four strategic operation management decisions to justify the advice given.
LEARNING OUTCOMES ASSESSED IN THIS ASSIGNMENT -
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