Highlights
Learning Outcomes:(THE101)
a) Outline the foundation and history of the tourism, hospitality and events industries and the influence on today’s product offerings.
b) Describe the scope, characteristics, and diversity of the tourism, hospitality, and events industries and how they interplay.
c) Examine the various environmental, economic and socio-cultural impacts often associated with the tourism, hospitality, and events industries.
Context: (THE101)
The tourism, hospitality and event industries encompass a wide range of organizations that operate to meet the needs of consumers in a variety of different ways. While tourism, hospitality, and events can be heavily competitive, organizations from industry segments such as airlines, hotels, restaurants & bars, event organizers, cruise providers, and tour operators rarely work in isolation, relying on each other to offer quality products and experiences to consumers. In addition, to operate successfully in the future, organizations within tourism, hospitality, and events need to keep abreast of consumer profiles & demand, economic fluctuations, and environmental concerns, adapting their products & services in response to any changes.
This assessment will allow students to gain an appreciation of the range and scope of organizations within the tourism, hospitality & events industry, as well as how these sectors interact to support each other. Students will also consider external forces that impact organizations and consider strategies that organizations devise to react to changes in the marketplace.
Instructions: (THE101)
Students are required to write a report in which they investigate the relationship between organizations within the tourism, hospitality and events industries. Students should select one (1) tourism, hospitality or events organization that currently operates within Australia. The chosen organization should not operate within the government sector or have been previously researched in a different class. A student must confirm the suitability of the chosen organization with their lecturer. Within the report, students should:
• Provide a brief overview of the history and current operations of the chosen organization.
• Outline at least two (2) practical examples of how the chosen organization interacts with other organizations within the hospitality, tourism and events industries.
• Describe one (1) socio-cultural, one (1) environmental & one (1) economic trend and briefly explain the impact that these trends have had on the operations of the chosen organization and/or the tourism, hospitality & events industries in general.
• Outline at least two (2) strategies that the organization has implemented to address the trends highlighted above.
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