Theories in Consumer Buying Process - Economics Assignment Help

Assignment Task :

Learning Outcome 1:- Understand consumer choice and the factors affecting it.

• Consumers:- Concept, Characteristics, Contemporary Behaviour, Theories in Consumer buying process, Scenarios.
• Consumer Decision making:- Concept, Internal factors and external factors affecting it, Examples.
• Organisational buying process:- Concept, Process, Theories, Compare Buying behaviour and Purchase behaviour, Examples.
   

Learning Outcome 2:- Understand market research and marketing mix.

• Market Research data:- Concept, Types of collection methods, Use of data, Case Study.
• Consumer Data Protection:- Concept, Legislation made specific to UK market, Impact, Importance, Case Study.
• Marketing Mix, Extended Marketing Mix, Elements of marketing Mix, Impact of Buyer behavior, Case study.

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