There are “insanely Great” Products that Never See the Light of Day - IT/Computer Science Assignment Help

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Apple III by John C. Dvorak (published circa 1992) There are “insanely great” products that never see the light of day. There are others that are barely usable, but make the best seller lists because they have no real competition. Then there are those products that, regardless of merit, die as soon as they’re released. The Apple III is perhaps the most famous example of this last group. Success is often a mixed blessing. Entrepreneurs usually have expertise in either the technical or the sales side of their business. Rarely do they have experience in managing a large enterprise. This is especially true of Silicon Valley and its various spin-offs in Texas, Southern California, and along Boston’s technology beltway. Apple was no exception to this rule, especially in the late 70’s and early 80’s. Steve Wozniak has attributed the Apple II’s tremendous popularity to two things: the Apple II’s floppy disk drive and VisiCalc, the first microcomputer spreadsheet. (Wozniak’s floppy disk drive controller was a brilliant hardware hack in the true sense of the word.) Together, those two features propelled Apple Computer from a garage to hundreds of thousands of square feet of office and manufacturing space in a few short years. By 1980 Apple’s executives believed that they couldn’t rely solely on the Apple II for their future. Something new was needed. In 1979 and 1980, small businesses accounted for the vast majority of both VisiCalc and Apple II sales. Apple decided, in 1979, to target this new market with a machine that would meet the needs of small-business users. The code name for the new machine was “Sara.” It would be faster than the Apple II and have more memory. It would also support an 80 column display, and both upper and lower case characters. (The early Apple II had a 40 column display and only supported upper case characters.) From that point on, a large part of Apple’s hiring was based on producing this new business machine, the Apple III. (Although the Macintosh and Lisa projects were started in roughly the same time frame, they both changed significantly in the development phase and neither was seen as key to Apple’s immediate success in the way the Apple III was.) Next it was decided that Apple needed to clearly segment the market. The Apple II would retain its original market as an educational and home computer. The Apple III would pick up the growth market: business users. It was actually believed that the Apple II would slide quietly into oblivion within six months of the Apple III’s release. So all the attention was focused on the Apple III as the Apple II was left to languish.

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