THH3113 - Cost and Performance Management - Tourism and Hospitality Management Assignment Help

Assignment Task

You are the RM at Lilydale Resorts in Victoria along the Yarra ranges which has 100 fully serviced bedrooms for guests to visit during the winter. Jasper the property’s DOSM and Sierra the manager. Three of you serve on the hotel’s RM boards committee headed by the DOSM.

Last year 2020 first week June winter season records showed that the hotel had suffered a heavy blow because of the governments lockdown restriction and customers were not ready to risk their money and life because of the lockdown scenarios. This year they are getting offers from everywhere and they are worried that they will be overbooked. Jasper the DOSM has received 3 offers and he wants to know which would yield more for the business during the first week of June weekend from 4th June 2021 till 11th June 2021. To make up for the loss from last year the management has decided to charge $129.99 per night for rooms on rack rate and its looking a for a 40% profit margin on the yield they make to compensate the previous years loss and also unsure about this years occupancy rates – Historically they are occupied only 60 % during this time

Offer 1: Jasper was approached by the Yarra valley wine association to reserve 60 rooms per day (70% occupancy) from 4th June 2021 till 11th June 2021. The price quoted to them is $119.99 per night. (after discount) The group has requested Jasper add 10 rooms each night to its block at the originally contracted rate of $119.99. It states that its members will use all the additional rooms if they are made available, but if not, they will move their remaining 10 attendees down the street to the Yarra Yard Resorts Inn. Jasper is favour of increasing the bloc and keeping the group together

Offer 2: Sierra was approached by Horticulture University students wanted to reserve 75 rooms (75% occupancy) per day from 4th June 2021 till 11th June 2021. The price quoted to them is $109.99 per night. There are two offers that currently need to be considered. You as a revenue manager is opposed with this offer as you are convinced that you can sell 20 more rooms each day for transit customers during the period at normal rack rate of $129.99. Under your plan, you estimate that the hotel can maximize its ADR.The RM committee requires you to calculate differentiate explain which of their costs are fixed and variable and any recommendations to change from the variable to fixed costs or would that be better to stay as variable costs according to the cost behaviour and driver.

The DOSM would like to see these following in the video Presentation for the committee.

1. The Forecasted total cost and revenue for Xi vu, Jaspers Proposal and normal estimated occupancy and Break even unit (5 marks)

2. Comparison of Xi vu, Jaspers Proposal and normal estimated occupancy and which would be yielding more and your recommendation on which one would yield more? (5 marks)

The video presentation should be a created using a PowerPoint slide with a maximum of 10 slides and minimum 6 mins duration (anything less than 6 mins would be marked zero) Once the PowerPoint slides are created, you can use Microsoft PowerPoint to Present and record your presentation. (please go to LMS online learning page to see how to create video presentations)

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