THS2HME: Hallmark Events Explain How Melbourne Utilises an Events Portfolio - Management Assignment Help

Assignment Task:

TASK:

Questions:

• You have been hired by the Roswell City Council to deal with residents’ complaints regarding the UFO Festival (which were detailed in the Paradis article). Write a short report, suitable for distributing to residents that responds to these complaints and outlines the benefits to Roswell of this festival.
• What were the main objectives of world’s fairs in the nineteenth century? How and why did world’s fairs change in the late twentieth century?
• Explain how Melbourne utilises an events portfolio approach. Why did Melbourne choose to adopt this as a strategic approach?
• What is meant by ‘sense of place’? How is this linked to image? How might events utilise this sense of place? In answering, utilise an example of a hallmark event covered in this subject.
• You have been hired by the City of Greater Bendigo to review its tourism strategy. Write a brief report explaining the role of the art gallery exhibitions and how they benefit the city.
• You work for Visit Victoria in an area which manages rural development. Write a brief report on one of the successful rural events in the state and the benefits it provides to the local economy and community. Your event must be one covered in this subject.
• There has been criticism of the cost of the forthcoming Commonwealth Games. The government wants to issue a media release highlighting the expected economic impact which will include $500 million for stadium construction and an average expenditure of $2000 per person by those attending. Advise the Events Minister what should be included or excluded in an Economic Impact Study for this event.
• What are some of the different types of legacies that cities are expecting to achieve from events? Provide some examples of positive and negative legacies.

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