THT3114 - Tourism Research - Research Assignment Help

Assignment Task

Research Topic

Relationship Marketing through Social Media and Customer Satisfaction in the ZEMZEM CAFE

Variables

Variable 1: Marketing strategy and customer satisfaction

Variable 2: Customer demand service and customer expectation

Gap Variable: Social Media Usage Marketing communication, Service perception and customer service expectation Same/Updated/New

Visual Presentation of the Hypothesis (Updated) – No Literature
H1: There is a significant relationship between relationship marketing and marketing strategy
H2: There is a significant relationship between relationship marketing and customer satisfaction
H3: There is a significant relationship between relationship marketing and customer service
H4: There is a significant relationship between relationship marketing and customer expectations
H5: There is a significant relationship between relationship marketing and marketing communications

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