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“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-LeeComputers, information technology, and data play an essential role in human lives as we proceed further into the twenty-first century. Every new research gives us hope to shape our future most powerfully. The motivation to enroll in the graduate program in Data Analytics is to transition and contribute to our world's demanding digital transformation. It is an excellent opportunity for me to study at your university. A critical learning objective that will enable me to consummate the latest innovation and tool proficiency in the rapidly evolving technology sector and make strategic career advancements. It can provide me with the comprehensive learning opportunity and skills required for a successful profession in Data Analytics.Even since growing up, I have been a curious, hardworking, and ambitious person. Despite belonging to a small village in a small town, my dreams knew no bounds of my circumstances. I have always shown a great affinity towards learning and participating in various Olympiads related to Mathematics. I was fascinated with technology, and I have always tried doing technology-driven projects since my foundational academic years. I made a Roman digit calculator using java programming in high school, which my teachers and classmates highly appreciated. In my senior school, I presented the following projects: 1. Rocket propellant repellent, and 2. Remote sensing to monitor trees in chemistry and physics, respectively. I even won the first prize in the model presentation on remote sensing to monitor trees to protect the forests from illegal activities causing deforestation. In 2011 and 2013, I had completed my secondary and senior secondary education with 80% and 84% marks, respectively. I have always considered the readiness of an individual to work hard, go the extra mile to accomplish aspirations, and constantly enhance the skills the most desirable virtue of a person. Hence, I constantly tried to inculcate this value in myself, even from my formative years.
Over the years, I have rationally matured through exposure to both theoretical and practical aspects of knowledge. In 2014, after cracking the tough Joint Entrance Examination (JEE), I sought admission in B-Tech (Electronics and Communication Engineering) in the prestigious G. B. Pant University of Agriculture and Technology, Pantnagar. Over here, I had the prospect of developing my expertise in various spheres of Engineering Mathematics, Introduction to Computer and Programming, Structured Computer languages, Neural Networks, Information Theory and Coding, Principles of Management, Electromagnetic Waves, VLSI Technology, Digital Communication Signal Processing, and Satellite Communication. In my third year, I did a project on Underground Cable Fault Distance Locator. The basic idea of the project was to locate the distance of the fault in the underground wiring. It was a model designed using a microcontroller to determine the distance of fault from the base station. The model used the concept of ohm's law. When any fault like a short circuit appears, the voltage drop will vary depending on the length of fault in the cable; the current varies. In this project, I scored a 9.6 score. Another project I have been part of was Optical Character Recognition using Neural networks. The project was about the identification of physical writing characters by using Tesseract. The span of this project involved functions, i.e., acquisition of images, selection of characters, categorization, pre-processing process, and creation of outcomes. The workflow integration was done using python programming language, and in this, I scored a 9.1 score.
I have also prepared a seminar report on space debris focused on innovative ways of removing satellites waste from the Lower Earth Orbital. Apart from being a passionate learner, I have always been interested in several extra-curricular activities too. My leadership quality has gotten me promoted to "House Captain" in school and "Vice-Chairperson of Engineering and Technology Society" in my under-graduation. Besides these, I have won many prizes in various competitions, such as two times winner of Expressions-an event of Literary fest. I won the Prognosis-technical paper presentation, War of words- debate competition, Iconoclasm-case study even. Also, I have Co-convener Colosseum-the national technical fest and Spardha-national level biannual sports meet of my college. I have also organized many events like tech fairs, freshers, and workshops.I have interned with Defence Electronics Application Laboratory (DEAL)-DRDO, Dehradun. I learned about the Binary Phase Shift Keying (BPSK) Modulation in Communication Signal Processing Group. I implemented a BPSK Modulation technique in the Xilinx System Generator using MATLAB Simulink environment.
After completing my B-Tech, I was about to join Onspon Services Pvt Ltd, I was the only one from my department to secure an on-campus placement in this company, but I had to stay back due to an unforeseen medical emergency at home. My mother's condition was critical as she was bedridden and needed someone to look after her health. For two years after my under-graduation, I could not work or pursue any higher education. Then in 2020, I joined GroupM as a Performance Rookie. There I learned and interacted with one of the best digital marketers in the industry. I handled Social & Search biddable media platforms for Adidas. My key responsibility was to ensure end-to-end campaign management and implementation. Within six months, I got promoted to Executive designation. My role expands to build brands strategy & insights for the campaign, maximizing ROI and delivering timely results by optimizing and analyzing PPC Campaigns. My work also includes Client Servicing - Regular reporting & updating the client, expanding campaigns. Currently, I am handling more than three clients, namely Adidas, Richemont, Bose. I was selected for WPP NextGen Leaders, where I interacted and learned from leaders across agency brands and functions at WPP, as well as clients, partners, and others from the WPP broader network on the topics like- Inclusive Marketing, Navigating the World of Media, and deep-diving into the industry.
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